I'm so happy to be part of the IceMule Cooler team. I only represent companies and products that I believe in. I met James Collie, the founder, at Surf Expo. James came off as a very down to earth guy who is really passionate about the outdoors and his product. Then, I did some research and found that IceMule first initial production began due to a Kickstarter campaign. I love using crowd-funding as a means of reaching your goals and achieving what 10 years ago would be nearly impossible.
These coolers are great for multi-day trips and day trips. Easy to strap to your board, lightweight, and extremely effective. I took mine out for the first time on the Colorado River and it was so nice to have a cold beverage on our three hour river run. I recommend these for any outdoor advocate!